Southern CA Real Estate
FROM THE BEACH TO THE DESERT
Thanks for visiting ellisposner.com. Here’s how this site is organized.
On the front page, you will find brief overviews of the topics that most buyers and sellers are interested in followed by buttons linking to a deeper dive of each subject. For best practices, tips and local market information check out my blog. If you want to view listings of homes for sale, the MLS tab has links for dozens of saved searches.
You can also get an automated home estimate and view the interactive Altos market reports.
Hopefully you find all this useful and come back often.
Ellis Posner, Broker dre 01416970
Call or Text 310.975.5139
TOP
RATED
REALTOR
I’m an independent broker known for providing the highest level of service and the most options at the lowest cost.
I have a lower cost of doing business - which I pass on to my clients, and have the freedom to engage in whatever legal and ethical actions I need to take in order to get the job done for my clients. Most agents you will meet are licensed as salespeople. That means they have to work for another broker which increases their cost of doing business and limits their flexibility.
Trusted. Experienced. Local.
BUYING A HOME
Buying a home in real life is different than what you see on HGTV.
The main obstacle preventing many renters from becoming home owners is not lack or downpayment or creditworthiness, it’s that they don’t really understand the process.
And, unfortunately most of what you will hear from your well meaning friends, co-workers and relatives is wrong, outdated or both.
The same comment goes for what you see on HGTV, Million Dollar Listing and Selling Sunset. Just not real world.
That’s why you need a Broker who is trusted, experienced and local to guide you.
I’ll be with you every step of the way from the first showing until you get your keys.
SELLING YOUR HOME
It takes more than a yard sign and a social media post for a successful sale.
You may have heard that the real estate market shifted as a result of the higher mortgage rates. That is certainly true and while listings sit on the market or require price reductions in order to sell, others are still selling quickly and sometimes as record high prices. The difference is the price and presentation and the who lists your home.
Many agents don’t really understand how to reach buyers where they are today. Facebook, Instagram, LinkedIn other social apps are just the start. With everyone staring at their phones all day, there are multiple digital marketing strategies to reach buyers. And some of those work better than others.
I know exactly what you need to do to sell for the highest price and best terms.
WORLD CLASS MARKETING
First impressions count.
With most buyers initially viewing listings on phones, you only have a few seconds to get their attention.
Cinematic videos, 3D walkthroughs, drone shots, professional photography, maps, floor pans and local information like walk scores and school ratings all keep buyers looking at listings. Sticky listings - the ones that buyers focus on, are often re-marketed to on social sites. You’ve probbaly seen those kind of ads. I know I have.
I include all the elements to create stickiness on my MLS listings and property pages.
Without “stickiness”, buyers will move on to the next property.
EXAMPLES OF MY LISTINGS
Every listing agent will tell you all the great things they will do to sell your home. I’ll actually show you.
Take a look at some (but not all) of my past and current listings. No one else does as much media as I do and puts it in as many places to expose your home to every possible buyer.
I’ve listed hundreds of homes.
The real estate market has shifted. Do you know how much your home is worth today?
If you like playing around with online estimate tools, take a look at mine. You might get up to 3 different values for your home based on the algorithms.
While these can be fun and informative, the best way to find out how much your home may sell for is by having a professional give you an honest evaluation. Feel free to contact me for a broker’s price opinion.
How’s the Market?
No purchase or sale happens in a vacuum. Macro economic conditions such as how well the stock market is doing and how high or low interest rates are affect real estate prices. Even more important in answering the (local) market question is whether supply and demand is favorable to buyers or sellers. That’s determined by available inventory, how long homes stay on the market, and numerous other factors. The interactive Altos Market Reports answers those questions for you with comprehensive data that is updated daily.
Knowledge is power.
