REDONDO BEACH FLAT RATE REAL ESTATE LISTING

With a flat rate listing, a seller pays an agreed upon fixed commission instead of a percentage of the final sales price.

It always struck me as kind of odd that real estate commissions have historically been based on a percentage of the final sales price.

This seems particularly out of step in 2024 because it now costs agents less to effectively market homes than in years past. And with prices being higher these days, home sellers are paying more for basically the same services. That just doesn’t seem right to me.

With my flat rate listing, my fee as the listing broker is $25,000 no matter how much your home sells for.

As long as your home will sell for more than $1,000,000 you are saving money. The higher your sales price, the more you save. If your Redondo Beach home will sell for less than $1M then this program might cost you more than a percentage based agent would charge.

The reason I can offer lower rates than other South Bay agents is because I have a lower cost of doing business than the larger brokerages. I pass my savings on to my clients. It’s that simple.

And quite possibly I do more marketing than the higher priced agents. All listings include extensive media such as 3D Walkthroughs, cinematic videos, magazine quality photography and social media advertising.

The flat rate commission is paid at the close of escrow through the escrow or title company in the standard manner.

With the “new rules”, the compensation for the buyer’s agent is negotiated separately. The buyer’s agent may be by either the buyer or seller or in some instance it is split.

How Much Can You Save?

EXAMPLE ONE

SALES PRICE = $1,500,000

2.5% Standard Listing = $37,500

Flat Rate Real Estate Broker = $25,000

YOUR SAVINGS = $12,500

EXAMPLE TWO

SALES PRICE = $2,000,000

2.5% Standard Listing = $50,000

Flat Rate Real Estate Broker = $25,000

YOUR SAVINGS = $25,000

EXAMPLE THREE

SALES PRICE = $2,500,000

2.5% Standard Listing = $62,500

Flat Rate Real Estate Broker = $25,000

YOUR SAVINGS = $37,500

Your savings might be even greater if the agent you were going to list with would be charging 3% for the listing side.

Here’s where most people ask: “But what about the Buyer’s Agent?”

Based on recent changes in real estate practice, sellers no longer have to make an offer of compensation to the agent representing the buyer to have their home listed in the multiple listing service (MLS). Buyer’s agent commissions are now negotiated separately from the listing agent commission and are done when the purchase offer is received.

Truthfully, most sellers in the South Bay are still paying the buyer’s agent the standard commission rate. But I have a strategy that can help you lower that cost or possibly even eliminate it entirely.

** Not just for sellers. I have flat rate programs for buyers too **

Real Estate Commissions Are Negotiable

BUT VERY FEW AGENTS TELL YOU THAT

The Truth About Listing

  1. In California, any brokerage can sell the listings of any other brokerage.

  2. Real Estate commissions are negotiable and not set by law.

Since almost all properties listed for sale wind up in the Multiple Listing Service (MLS) and are syndicated to 1000’s of websites worldwide, there is a level playing field between the big and small firms.

This means agents, not brokerages or technology, sell homes. As for the T.V. commercials you see - no one with my level of experience will list your home for as low a commission.

What Are You Paying For?

Most sellers believe that when they pay 5-6% to sell their home, it is for their agent’s time, and the expense of marketing the listing. But unfortunately, that is often not the reality of the situation.

Here’s where that money really goes.

As much as 30% of the commission the agent earns is “split” with the company. And some brokerages also have a “franchise fee” that is quite substantial and eats into the agent’s bottom line. None of this really helps sell your home. But as an independent Broker, I have a very low over head and I pass the savings on to my clients.

Hi, I’m Ellis Posner. Over the last 20+ years, I have sold more homes in Redondo Beach, CA than most other individual agents. And my clients love working with me. But don’t take my word for it, check out the reviews.

USE THE THE FORM BELOW OR JUST CALL OR TEXT: 310.975.5139 TO GET STARTED.

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